As many of the world’s leaders convene at COP21 to discuss what can be done to combat the negative effects of climate change, it’s easy to forget that there are many ways in which we can make a big impact locally. While we are optimistic that positive change will come from the conference, there are many small non-regulatory actions that can make a big difference. One of the easiest ways to displace petroleum usage and greenhouse gas emissions is by switching to a more efficient alternative fuel vehicle, and encouraging your employees to do the same.
While initial options for plug-in electric and hybrid vehicles were relatively limited and caused range anxiety, today’s market has become increasingly varied and technology has vastly improved, allowing adoption over a much wider audience. Even with improved technology, though, many users worry about getting to and from work every day (let alone making any additional trips for errands or otherwise) on a single charge.
Installing electric vehicle charging stations at work is a quick, easy, and relatively inexpensive way to elevate your employee benefit offerings, your employer reputation and do your part to preserve the environment. Read on to discover the benefits of installing electric vehicle charging stations and how doing so creates a win-win-win.
For more information on installing an electric vehicle charging station at your business, please contact Heather Croteau at firstname.lastname@example.org.
“The goal of the Workplace Charging Challenge is to increase the number of American employers offering workplace charging by tenfold in the next five years.
For more information on the Workplace Charging Challenge, please click here.
Whether you were already considering or merely contemplating the purchase of an EV charger, we understand the process can be a little overwhelming. To streamline your decision-making, we’ve put together a list of the top five benefits you can gain from installing a Level 2 EV charger in your parking lot.
Whether it’s a family on a road trip whose battery is running low (and who themselves need refueling), or a local resident on her way home from work, put your business on the map by offering an EV charging station outside your business. Since they are not currently widely available, this will help your business to stand out, especially if you offer this service free of charge. Now, I know what you’re thinking – “But electricity is expensive?!” It’s actually cheaper than you think, and will likely pay for itself in no time through new customers, larger bills and/or more repeat visits. To ensure your business is easy to find, create a profile for your stations on PlugShare, the most widely-used EV charging station locator. Bonus: Users can leave feedback on your stations through the app, so you can make sure you are meeting their needs and address any concerns users might have.
A study performed by Experian Automotive in 2013 showed that electric car buyers are both ‘younger and wealthier’ than most car buyers. Additionally, a J.D. Power and Associates survey of 7,600 EV owners found that 43% charge their vehicles away from home. These are very valuable consumers for your business who have money to spend, and are generally early adopters in many categories. Make YOUR business their preferred destination to relax, refuel and recharge.
Because electric vehicles usually take at least an hour to charge, customers are more likely to stick around for that extra coffee or dessert. ChargePoint, an EV charging infrastructure company which collects data from its users, stated that installing EV charging stations increases consumers’ “dwell-time”. One of its users even stated an average of 50-minute longer stays after the installation of its charging stations. Make it easier for them to say “yes” by giving them an excuse to fall back on.
Offering customers another reason to choose your business over a competitor’s is never a bad thing. Why not give them another great reason to patronize your business by installing a charging station? Customers are more likely to visit and return to your business if (all else equal) they know they can charge their EV while they visit.
In a study conducted by Deloitte’s Center for Energy Solutions, participants mentioned that goodwill among customers and positive brand associations were motivating factors in installing EV charging stations. Additionally, doing so often fell in line with their values as a company and helped them to meet their sustainability goals for the year.
Bonus: Your employees will also benefit from having the option to charge their electric vehicles at work, which makes you a more attractive and competitive employer. Additionally, you may be helping reduce their commute time, as many areas allow electric vehicles to use the carpool/HOV lane.