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The Three E’s of Workplace Charging: Why Workplace Charging is a Win-Win-Win
December 7, 2015

 

COP21 Paris 2015

Source: UN Climate Change Conference

As many of the world’s leaders convene at COP21 to discuss what can be done to  combat the negative  effects of climate change, it’s easy to forget that there are  many ways in which we can make a big impact locally. While we are optimistic  that positive change will come from the conference, there are many small  non-regulatory actions that can make a big difference. One of the easiest  ways to displace petroleum usage and greenhouse gas emissions is by switching to  a more efficient alternative fuel vehicle, and encouraging your employees to do  the same.

While initial options for plug-in electric and hybrid vehicles were relatively  limited and caused range anxiety, today’s market has become increasingly varied  and technology has vastly improved, allowing adoption over a much wider  audience. Even with improved technology, though, many users worry about  getting to and from work every day (let alone making any additional trips for errands or otherwise) on a single charge.

Installing electric vehicle charging stations at work is a quick, easy, and relatively inexpensive way to elevate your employee benefit offerings, your employer reputation and do your part to preserve the environment. Read on to discover the benefits of installing electric vehicle charging stations and how doing so creates a win-win-win.

Bridgewater_Charger

Source: BusinessWire

1. A Win for Employees

  • Employees can double their driving range with access to charging at both
    home and work, alleviating range anxiety and encouraging the use of PEVs and PHEVs over traditional gasoline-fueled vehicles.
  • Employees can make the most of their commute, completing errands before or after work thanks to their increased battery life and extended battery range.
  • Workplace charging can even help employees be more comfortable while driving! This is because drivers are able to bring their car to a comfortable internal temperature by heating or cooling the cabin while it is plugged in at work (instead of doing so while driving which drains battery and decreases potential driving range).

2. A Win for Employers

  • Installing electric vehicle charging stations at your business shows a sense of progressive and cutting-edge thinking.
  • Considering your employee’s current and future needs and responding accordingly by installing EV stations shows your interest in keeping employees happy and remaining competitive with other employers in terms of benefits. This will allow you to attract and retain top employees now and in the future.
doe

Source: AutoBlog

  • Allowing employees to charge their electric vehicles while at work can also significantly contribute to your “portfolio of sustainability practices” and show that your company is environmentally conscious and socially responsible.
  • You may also be able to count greenhouse gas emissions reduced through the use of PEVs charged at work towards your sustainability goals.
  • In some states, employees may even benefit from greater satisfaction from shortened commute times if they qualify for HOV lanes, which contributes to greater team morale.
  •  Additionally, having E.V. charging stations on your property allows your company to convert its vehicles to electric which can significantly reduce overall fleet costs.
  • Lastly, if you are a building owner, charging stations are a great indicator to current and potential tenants that you are environmentally responsible and “interested in providing smart, proactive solutions for both the present and future needs of your tenants 

3. A Win for the Environment

  • Allowing employees to drive their PEVs or PHEVs to work without range anxiety promotes and supports their use, which reduces gasoline dependency and improves air quality in your community.

Zappos

  • Electric vehicles are almost four times as efficient as traditional vehicles and reduce overall energy consumption
  • The ability for employees to charge their vehicles at work may also increase adoption of PEVs and PHEVs among employees as they see their colleagues driving and benefitting from their use as your “workplace can serve as a second showroom”

For more information on installing an electric vehicle charging station at your business, please contact Heather Croteau at heatherc@cec-mi.org.

 

 WCC-Banner

“The goal of the Workplace Charging Challenge is to increase the number of American employers offering workplace charging by tenfold in the next five years.

For more information on the Workplace Charging Challenge, please click here.

Top 5 Benefits of Installing Electric Vehicle Charging Stations
December 7, 2015

 

EV Charging Sign

Whether you were already considering or merely contemplating the purchase of an EV charger, we understand the process can be a little overwhelming. To streamline your decision-making, we’ve put together a list of the top five benefits you can gain from installing a Level 2 EV charger in your parking lot.

1. Attract new business

 Whether it’s a family on a road trip whose battery is running low (and who themselves need refueling), or a local resident on her way home from work, put your business on the map by offering an EV charging station outside your business. Since they are not currently widely available, this will help your business to stand out, especially if you offer this service free of charge. Now, I know what you’re thinking – “But electricity is expensive?!” It’s actually cheaper than you think, and will likely pay for itself in no time through new customers, larger bills and/or more repeat visits. To ensure your business is easy to find, create a profile for your stations on PlugShare, the most widely-used EV charging station locator. Bonus: Users can leave feedback on your stations through the app, so you can make sure you are meeting their needs and address any concerns users might have.

2. Increase customer spend

A study performed by Experian Automotive in 2013 showed that electric car buyers are both ‘younger and wealthier’ than most car buyers. Additionally, a J.D. Power and Associates survey of 7,600 EV owners found that 43% charge their vehicles away from home. These are very valuable consumers for your business who have money to spend, and are generally early adopters in many categories. Make YOUR business their preferred destination to relax, refuel and recharge.

Desirable demographic: EV drivers have a 50% higher income than the average American

 3. Increase customers’ length of visit

Because electric vehicles usually take at least an hour to charge, customers are more likely to stick around for that extra coffee or dessert. ChargePoint, an EV charging infrastructure company which collects data from its users, stated that installing EV charging stations increases consumers’ “dwell-time”. One of its users even stated an average of 50-minute longer stays after the installation of its charging stations. Make it easier for them to say “yes” by giving them an excuse to fall back on.

EV Drivers are better customers and seek out retailers with charging stations and frequent them more often than regular customers

Source: Fast Company

4. Increase customer loyalty

Offering customers another reason to choose your business over a competitor’s is never a bad thing. Why not give them another great reason to patronize your business by installing a charging station? Customers are more likely to visit and return to your business if (all else equal) they know they can charge their EV while they visit.

5. Show off your green side

 In a study conducted by Deloitte’s Center for Energy Solutions, participants mentioned that goodwill among customers and positive brand associations were motivating factors in installing EV charging stations. Additionally, doing so often fell in line with their values as a company and helped them to meet their sustainability goals for the year.

Bonus: Your employees will also benefit from having the option to charge their electric vehicles at work, which makes you a more attractive and competitive employer. Additionally, you may be helping reduce their commute time, as many areas allow electric vehicles to use the carpool/HOV lane.